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Where are you at in the development of the product/company?
We started
from scratch in the early summer of 2008. We had an idea for a sustainable yoga mat, passion and experience in the yoga, health
and wellness industry.
It took about a year to develop that idea into a suitable product. We went through several
rounds of trials, functional and reliability testing. Tested several materials and design concepts. By the early summer of
2009 we came to a definition/prototype of a product standard that meets all our customers’ (yoga teachers and students)
requirements. In the process we won the “Sustainable Brands 2009 New Venture Finalist Award”, which put our product
among the 8 most innovative start-ups in the sustainable business field. Now we are delivering our first 30 pioneer customers
on the West coast, while building our web site and filing the final utility patent (the invention is patent pending and covered
by a provisional patent). These are the three priorities for us to accomplish by the end of December 2009. In 2010 we will
work to gradually scale-up production and keep our customers informed about product availability through our web site and
email.
Where Can I buy the product? At the moment we are busy delivering
our first 30 pioneer customers. This will take our full attention up to the end of December 2009. In 2010 we will gradually
scale-up production. Please email us at ivo@puravitayoga.com with your contact and email address. We are building a waiting list for 2010 pre-orders and will make sure
to get back to you as soon as the next batch of mats becomes available for sale. Given the highly artisan
nature of the product, we are setting up to sell only directly online. Not through retailers. |  |
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